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Statement in Support of Rodeo
Regional Tobacco-Free Rodeo Project
National Tobacco-Free Rodeo Project
California Statewide Buck Tobacco Sponsorship Project

 

 
 

 

   
 


The Buck Tobacco Sponsorship Project team would like to see rodeos continue to grow and flourish. Rodeos are important community events, they celebrate physical fitness, and they're fun for the whole family. We hope that due to rodeo's growing popularity, more healthy sponsors will be attracted to the sport.

Buck Tobacco's goal is to break the ties between tobacco companies and rodeos because it is not appropriate for tobacco products to be advertised and distributed at family-oriented sporting events. Spit tobacco causes cancer and heart disease and is very addictive, but tobacco ads and the distribution of free samples send a message to youth and adults that tobacco use is a good idea. Tobacco just doesn't belong in any sporting event where tough, fit athletes compete.

Pace Picante salsa, Wrangler jeans, and Justin Boots are just a few examples of the family-friendly sponsors that now support rodeo. NASCAR is thriving without the Winston Cup title sponsorship, which has been replaced by Nextel phones. Rodeos don't need tobacco money, either.

We are aware that unfortunately, some people have associated Buck Tobacco with animal welfare activists. However, Buck Tobacco has NO relationship with animal welfare activists or anyone else who wants to shut down rodeos. Buck Tobacco is supported by rodeo contestants and rodeo queens who want to see healthy messages at these events.

Please email admin@bucktobacco.org with any questions about Buck Tobacco's philosophy about the sport of rodeo.

 


Funding from the Robert Wood Johnson Foundation's Tobacco Policy Change program (www.rwjf.org), the American Legacy Foundation Small Innovative Grants Program, and a settlement negotiated by the City and County of San Francisco and the Environmental Law Foundation support  a new Regional Tobacco-Free Rodeo Project (RTFRP) at the Public Health Institute. The RTFRP will work to restrict tobacco sponsorship at specific rodeos in Idaho, Nevada, New Mexico, and California. For more information about the RTFRP, click here.


Funding from the American Legacy Foundation Small Innovative Grants Program supports the National Tobacco-Free Rodeo Project (NFTRP), the first coordinated national effort to restrict tobacco sponsorship of rodeos. The project is building a national coalition of tobacco-free rodeo advocates, and provides technical assistance and networking resources to support tobacco-free rodeo campaigns. For more information about the NFTRP, click here.


With funding from Proposition 99, the California Statewide Buck Tobacco Sponsorship Project ("Buck Tobacco") is working to develop new tools to address tobacco sponsorship of California rodeos. These include new media and policy materials; trainings; peer TA calls; fact sheets; and technical assistance. To access these resources, send an email to admin@bucktobacco.org.

Buck Tobacco also provides links to local advocates around California who are currently working on tobacco-free rodeos and/or have succeeded in the past.

In addition, the project provides California advocates with resources developed by Buck Tobacco during its first project phase, including sample ads; tip sheets on tobacco sponsorship; media materials; "Rodeo 101"; and lessons learned from policy campaigns carried out by local Buck Tobacco projects from 2002 to 2005.

 


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