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Buck Tobacco congratulates the Professional Rodeo Cowboys Association (PRCA) for its ending its sponsorship relationship with the US Smokeless Tobacco Company (USSTC), effective at the end of 2009.
This is a major victory for tobacco control advocates in California and across the country, who have worked hard for many years to raise the issue publicly and push for policies rejecting tobacco sponsorship of rodeos. However, there is still some important work left to do to publicly encourage the PRCA to replace USSTC with a healthy sponsor, not another tobacco company. The PRCA's decision in this matter will affect the health of children and families in rodeo audiences nationwide.
The 2009 PRCA National Finals Rodeo (NFR) will be held in Las Vegas on December 3 through 12. During NFR, which is the largest U.S. rodeo event of the year, many sports journalists are focused on rodeo. It is a great opportunity to contact your local media outlets regarding this historic decision by PRCA, and our hope that big tobacco has left rodeo for good. You can also send letters and email messages directly to the PRCA to let them know what you think. Feel free to use the language in the materials below to develop your own documents and contact your local media outlets.
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Earlier this year, President Obama signed into law the Family Smoking
Prevention and Tobacco Control Act that gives the Food and Drug
Administration (FDA) the authority to regulate tobacco products. The FDA
has established a Center for Tobacco Products. They are providing "an
opportunity for all interested parties to provide information and share
views on the implementation of the new law" through a website that
accepts public comments.
The Buck Tobacco Sponsorship Project has collaborated with concerned
citizens and tobacco control experts to develop recommendations and
supporting documentation regarding several specific provisions in the
new regulations, including tobacco sampling, tobacco sponsorship, and
flavored tobacco products.
Take action now and make your voice heard about tobacco sponsorship,
sampling and flavored tobacco products! The public comment period is
open until December 28, 2009.
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Professional Bull Riders, Inc. (PBR) has been trying to get the media to
recognize bull riding as a mainstream sport, reasoning that bull riders
are just like other professional athletes: physically gifted, agile and
strong.
PBR and its riders should be promoting a healthy, active, and
tobacco-free lifestyle to kids instead of getting sponsorship dollars
from spit tobacco, a product that can cause oral cancer, gum disease,
and nicotine addiction, and may increase the risk of cardiovascular
disease.
PBR wants to be seen in the same category as football, baseball,
basketball, tennis, and the other mainstream sports. But none of those
other sports accepts tobacco sponsorship.
Buck Tobacco has partnered with the Campaign for Tobacco-Free Kids in a
grassroots email campaign to ask PBR to enter the mainstream with the
help of partners who better complement their positive message. where you can send letters to PBR leadership and sports journalists and make
your voice heard on this important issue!
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In February 2007, led an effort to convince Professional Bull Riders, Inc. (PBR) to end its national-level sponsorship relationship with the US Smokeless Tobacco Company (USSTC). On February 15-18, 2007, PBR hosted the US Smokeless Tobacco Challenger Tour Championship event in Oklahoma City, offering a prize purse of $1 million. Prior to the event, SWAT wrote directly to PBR leadership, worked with the on a grassroots email campaign, ran a print advertisement in local newspapers, and issued press releases. During the week before the event, SWAT held a youth training summit, which had been planned before they knew about the USSTC Challenger Tour Championship; they spent part of their time at the training preparing youth activists for the protest. On Saturday, February 17, SWAT led 400 youth and adults in a protest demonstration outside the event location, asking PBR to end its national sponsorship relationship with USSTC. SWAT’s efforts were supported by and the Regional Tobacco-Free Rodeo Project.
Below are materials and information related to SWAT’s efforts.
For additional information contact :
Jennifer Wilson, Statewide SWAT Program Coordinator & Consultant
or visit
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