Organizers of this year’s Poway Rodeo are pledging to go tobacco-free, even when it comes to sponsorship money.

Rodeo Chairman Russ Sheldon has confirmed that Pro-Rodeo Productions of Poway Inc., the group that organizes the Poway Rodeo, will not accept support from cigarette or smokeless tobacco companies.

Rodeo Spokesman Joe Biggers acknowledged Tuesday that the group’s new anti-tobacco stance will mean a “substantial amount of monetary loss,” but that the group is looking to make up for the loss elsewhere.

Pro-Rodeo is working in conjunction with the American Lung Association to solidify an agreement between the two parties that will make the popular community event even more family-friendly.

“We support the goal of the American Lung Association to educate people on the risks of tobacco,” Biggers said, noting that Pro-Rodeo Productions of Poway Inc. is looking forward to establishing an excellent partnership with the ALA.

The Poway Rodeo previously had a longstanding relationship with U.S. Smokeless Tobacco, which has provided prize money and manned a sponsorship booth, where company representatives handed out gifts to adult rodeo-goers.

This year’s Poway Rodeo, which is scheduled for Sept. 24, 25 and 26, will mark the annual event’s 32nd year. Many other organized affairs surround the rodeo each year, including Poway’s Community Days parade and fair, a barbecue, trail ride and kick-off party at a local restaurant and bar.

Adding to the family-friendly atmosphere is the Mutton Bustin’ and Junior Barrel racing that cater to children.

Pro-Rodeo Productions of Poway consists of the Poway Rodeo Volunteers’ Committee and the Poway Valley Rider’s Association. The local rodeo is sanctioned by the Professional Rodeo Cowboy’s Association and the Women’s Professional Rodeo Association.