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 THUMBS UP to Pro-Rodeo Productions of Poway for
deciding to go tobacco-free this year, even when it comes
to sponsorship money. The company, which organizes the
Poway Rodeo, is partnering with the American Lung Association
to help make the popular community event even more family
friendly. The Poway Rodeo’s previous longstanding
relationship with U.S. Smokeless Tobacco yielded prize
money and a sponsorship booth, where company representatives
handed out gifts to adult rodeo-goers. The rodeo’s
tobacco ban will mean a “substantial amount of monetary
loss,” but organizers say they’ll strive to
make up for it elsewhere.
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