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This series of Tip Sheets, funded by the, reflects
best practices in Buck Tobacco's work. The Tip Sheets were
written in collaboration with local, state and national-level
tobacco control advocates knowledgeable about rodeo sponsorship.
They are designed to support the work of advocates around
the country who want to address tobacco sponsorship at their
local rodeos, and they are organized around action ideas based
on Buck Tobacco's successes and lessons learned. Included
are fact sheets, resource lists, and action ideas for planning
and implementing a local project to restrict tobacco sponsorship
of rodeos.
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The document below provides resources for rodeo organizers who are interested in adopting policies to reject tobacco sponsorship.
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The Buck Tobacco coloring page is designed for distribution to students
in elementary school classes, to initiate a discussion about tobacco
sponsorship of a local rodeo. The page can be used in conjunction with
other community-based efforts to get local rodeo organizers to adopt a
policy restricting tobacco sponsorship.
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The document below includes answers to questions that you may be asked about the Smokeless Tobacco Master Settlement Agreement (STMSA) while talking with members of the media, rodeo committees or other rodeo participants.
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Use the sample letter below to contact Alpha Gamma Rho (AGR) fraternities requesting that they adopt policies to restrict tobacco sampling at fraternity parties.
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Sign the letter below to let the US Smokeless Tobacco Company (USSTC) know that advocacy groups are watching their activities at rodeo events. The letter is designed to be placed on your letterhead, and there is space to add local information.
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History shows tobacco companies normally shut down tobacco sampling booths when confronted with questions. See the document below by "Cowboy Ted" Hallisey for talking points to bring up at tobacco sampling booths or with rodeo committees.
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The sample letter below may be used to contact organizers of a local
rodeo to ask them to restrict tobacco sponsorship at their event. If the
letter is used exactly as is (apart from inserting the name of your
local rodeo), you can include "Cowboy Ted" Hallisey's signature, and you
can also have community leaders sign the letter if appropriate. If you
would like to alter the text of the letter, please contact Cowboy Ted
via his website at for
permission before using his signature. Also, after sending the letter,
please email a copy to .
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The Rodeo Toolkit was produced by the California
Department of Health Services, Tobacco Control Section. It
contains valuable information regarding tobacco sponsorship
at rodeos, including an overview of rodeo events; information
on smokeless tobacco risks; sample tobacco-free policies for
public events and venues; and contact information for many
PRCA-approved California rodeos. It comes with the Tack and
Tools booklet, a leave-behind educational piece for rodeo
organizers. Copies may be obtained for $7.50 plus shipping
by contacting:
Tobacco Education Clearinghouse of California
(TECC)
4 Carbonero Way
Scotts Valley, CA 95066
Phone: (800) 258-9090
Fax: (831) 438-1442
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The Tobacco's Trick materials were produced
by the Monterey County Health Department Tobacco Education
Program. The Tobacco's Trick Project was unveiled at the July
31, 2002 American Cancer Society Training in Sacramento focusing
on 18 to 24-year-olds. The concept was focus group tested
with 18 to 24-year-old smokers and non-smokers. The logo is
featured on promotional items like flip flops, spaghetti strapped
t-shirts, boxer shorts, and long-sleeved t-shirts that will
be given out during anti-tobacco bar nights (the boxer shorts,
clock, and bar napkins will be available from the Tobacco
Education Clearinghouse of California this fall). As bars
sign the voluntary policy, they receive clocks and plaques
with the logo. Four radio ads were developed with the "Tobacco's
Trick" theme, and will be aired as part of Monterey County's
marketing mix.
- (courtesy of the TIME Project,
University of Southern California)
- (courtesy of the TIME Project,
University of Southern California)
- (courtesy of the TIME Project,
University of Southern California)
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Offers online purchasing of tobacco
products, shows a variety of brands.
(Brands include Kodiak, Grizzly
and others)
(Brands include Timber Wolf, Red
Man and others)
(Brands include Copenhagen, Skoal,
Rooster, and others)
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Below are three photographs taken during
the setup of one of the US Smokeless Tobacco Company’s
(USST’s) "mobile marketing units." USST describes
this facility on their website as follows: "Just as with
our two mobile marketing units for motorsports, we often arrange
to have in attendance at rodeo events a third such unit, the
U.S. Smokeless Tobacco Company Western Legends
Tour. The interactive exhibit, which is open only to adults
age 18 and older, includes various components that highlight
the Western lifestyle."
The photographs were taken by
Susan Alexander, Public Media Center. |
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(Note: this settlement led to
funding for the Buck Tobacco Sponsorship project.)
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