2201 Broadway Suite 502 Oakland, CA 94612
Phone: 510-302-3324 Fax: 510-444-8253 admin@bucktobacco.org
Professional Bull Riders, Inc. (PBR) general information
Professional Bull Riders, Inc. (PBR) major tours with title sponsorships
Information about National Intercollegiate Rodeo Association (NIRA) structure and its relationship with the US Smokeless Tobacco Company
Powerpoint presentation by the Buck Tobacco Sponsorship project in San Luis Obispo
Billboard.com chart showing the top 25 "non-concert" musical events/Broadway shows in 2002: The PRCA National Finals Rodeo came in at #3, with a total attendance of 170,180 and gross ticket sales of $7,257,291. The PBR World Finals came in at #18 with 49,038 in attendance and ticket sales of $2,522,723.
News Articles with background information on rodeos
Rodeo keeps fans roped in (The Californian, 7/14/03)
Rodeo adds act, changes marketing (The Californian, 7/12/03)
Gals compete in rodeos, too (The Californian, 7/21/03)
Attendance figures please Rodeo officials (The Californian, 7/21/03)
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